In this episode...

This episode of the Online Business Case Study is about scaling. In particular, scaling an online business through website traffic.

Jake’s business selling online courses in the insurance industry is generating 5,000+ unique users per month. This converts into around 300 new email leads per month (which converts into upwards of $10,000 in revenue per month).

Jake’s business is generating passive income, primarily through organic website traffic (SEO). The passive income funnel Jake has created converts website traffic into email leads, and email leads into buying customers.

The top of the funnel is website traffic, and that’s what Jake covers in today’s episode, including:

SEO (search engine optimization) and how Jake has designed a website to target “easy to rank” keywords. He is ranking #1 for a number of various keywords, bringing in 5,000+ unique website visitors from search platforms such as Google, each month. Jake will talk through this process and give some insight into how he is ranking his website content to drive traffic through SEO.

Social media, and how Jake leveraged platforms such as YouTube, Slideshare, Facebook, Twitter, and podcasting to drive additional website traffic.

Paid advertising such as Facebook ads and Google ads, and the strategies Jake used to pay for traffic that converts into paying customers.

This episode provides an inside look at the top of Jake’s sales funnel, showing how the website generates traffic through SEO, social media, and paid advertising.

Copy This Business

Go to to access the mini-course for step-by-step instructions to replicate this business.


Resources mentioned in this podcast series:


I will show you how. In this free mini-course. This how you build a business in the "exam prep niche" just like I did.

(it's free).