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034 – $6,000 in Four Days: The Inside Scoop on my Black Friday Promotion 

 December 10, 2021

By  Jake Lang

For the first time EVER, I ran a Black Friday promotion on my insurance education business.

From Friday through Monday, just four days, I sold over 25 online courses and generated OVER $6,000 in revenue. 

The promotion took me less than one hour to put together. Which means I made $6,000 in revenue from one hour of work.

It was an eye opening experience for me. Now, I will be taking advantage of Black Friday every year going forward!

In today's episode, I'm going to breakdown exactly what I did to run a successful Black Friday promotion. I will take you behind the scenes to talk through my thought process, and breakdown the strategies I used to utilize email marketing to drive $6,000 in revenue in four days.

For reference, this is my sales page for my business AssociatePI where I ran this 40% off Black Friday Promotion.

This is the cadence of emails I sent for my Black Friday Promotion:

  • Email #1: Thursday at 2 pm - Early sneak peek of my deal sent to the email list.
  • Email #2: Friday at 12:15 am - Introduction to the Black Friday deal with a link to the sales page.
  • Email #3: Friday at 7 pm - Reminder email. Reminding my subscribers to take advantage of the Black Friday deal.
  • Email #4: Saturday at 7 pm - Informative email with testimonials from students that have had success with my courses.
  • Email #5: Sunday at 2 pm - Informative email touching on the value proposition of my courses (pass your exams in less time with less studying).
  • Email #6: Monday at 10 am - Talking savings. Letting them know they can save $170 per course, up to $1,360 if they buy all courses. And, for the fist time, mentioning that the deal is 40% off so they can buy my course for just $255 (the course is normally $425).
  • Email #7: Monday at 5 pm - Reminder that the deal ends at midnight. I also send more testimonials showing the success that people have in passing their exams with my course.
  • Email #8: Monday at 11 pm - Final Reminder. Deal ends in one hour. Give them a final chance to buy now and save 40%.

And that's it!

Just eight emails, that took me no longer than one hour to schedule in ConvertKit, sold 25+ courses and generated over $6,000 in revenue. 

Black Friday Promotion - API

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Jake Lang


Jake Lang is an author, entrepreneur, and founder of over seven online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey starting and growing new businesses.

It’s Jake’s mission to start a new online business every year and share everything behind the scenes on The Entrepreneur Ride Along Podcast and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake’s mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success.

Jake Lang

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