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033 – An $18,547 Mistake: The Biggest Mistake of my Entrepreneurial Career (my cease and desist story) 

 November 23, 2021

By  Jake Lang

$18,547 is a lot of money.

No one can argue that.

That is how much money I paid in legal fees to dispute a cease and desist against my business AssociatePI, my business selling online courses in the insurance industry.

It was, by far, the biggest mistake of my entrepreneurial career. 

This is a follow up episode to Episode 32 of The Entrepreneur Ride Along Podcast, where we talked about how to protect your online business from legal claims.

Today, I tell you the story behind my $18,547 mistake. How one stupid mistake, stemming from my lack of knowledge and understanding of trademarked terms, cost me $18,547 in legal fees and nearly forced me shut down my business. 

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Jake Lang


Jake Lang is an author, entrepreneur, and founder of over seven online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey starting and growing new businesses.

It’s Jake’s mission to start a new online business every year and share everything behind the scenes on The Entrepreneur Ride Along Podcast and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake’s mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success.

Jake Lang

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