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048 – Turning Product Management Expertise Into a Business with Karthik Vijayakumar 

 September 27, 2022

By  Jake Lang

In this episode...

Today, I am excited to interview Karthik Vijayakumar of designyourthinking.com.

Karthik shows us how he used his expertise working in product marketing and product management to start his business.

Karthik Vijayakumar Case Study

Karthik is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Karthik is featured. This comes directly from the book:

Karthik Vijayakumar spent 15 years working in product marketing and product management for some of the largest technology companies in the world. In 2016 Karthik quit his job and started publishing content at designyourthinking.com, a blog and podcast about product design where he discusses the product mindset and which led to eBooks, speaking gigs, and cooperate trainings before he branched out into teaching podcasting and copywriting. Karthik took the brain dump question “When people ask you for help at work, what do they need help with?” and turned it into his first business. He took his expertise in managing products and turned that into a business. Now he has once again taken his expertise, this time in podcasting and copywriting, and turned that into a business helping startups and small businesses fix their messaging and make more sales. Karthik used his day job and his expertise from 15 years of mastering that job and turned it into a business.

This Interview

This interview is part of a series of case studies that I will be publishing to The Entrepreneur Ride Along Podcast over the coming weeks as I interview successful entrepreneurs in the online business space. These interviews and case studies will be featured in my newest book Use Your Job to Quit Your Job.

Resources Mentioned

Resources mentioned in this podcast episode:

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Jake Lang


Jake Lang is an author, entrepreneur, and founder of over seven online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey starting and growing new businesses.

It’s Jake’s mission to start a new online business every year and share everything behind the scenes on The Entrepreneur Ride Along Podcast and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake’s mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success.

Jake Lang

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