In this episode...
Today, I am excited to interview Kevin Namaky of gurulocity.com.
Kevin shows us how he used his expertise in brand management to create a business selling trainings and workshops.
Kevin Namaky Case Study
Kevin is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Kevin is featured. This comes directly from the book:
This is what Kevin Namaky does. This is how he used his job to quit his job. Kevin worked for twenty years in marketing and brand management before starting his business at gurulocity.com. Kevin now works full-time hosting training workshops for corporate clients where he teaches brand management. In these trainings, Kevin and his team focus on one particular subject or skill related to brand management, depending on the needs of the client, such as “how to write a great creative brief”. In his live training, he works directly with the client’s creative team to provide constructive feedback on the company’s marketing and branding campaigns. Kevin simply took his job, and his expertise from twenty years in brand management, and turned it into a training workshop that he sells B2B.
This can be your business model. You can use your job and the skills you learn on the job to create a business selling trainings and workshops. The best part is, your professional network is your client list. Like Kevin, you can reach out to your connections on LinkedIn, tell them about your career change (not selling or being pushy) and let the clients and referrals flow in.
This Interview
This interview is part of a series of case studies that I will be publishing to The Entrepreneur Ride Along Podcast over the coming weeks as I interview successful entrepreneurs in the online business space. These interviews and case studies will be featured in my newest book Use Your Job to Quit Your Job.
Resources Mentioned
Resources mentioned in this podcast episode:
- Use Your Job to Quit Your Job (the book)
- Kevin’s Business: gurulocity.com
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