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037 – How to Sell a Website: $95,000 from Flipping a Website on Empire Flippers (review of how I sold a business) 

 January 13, 2022

By  Jake Lang

I just sold one of my websites for $95,000. Today, I will tell you all about how to sell a website, how I flipped my website for $95,000, and I will give you a review of Empire Flippers (the broker I used to sell my business).

The business is the "Pomsky Owners Association". A business I started in 2017 as a website to practice my SEO. The website has grown substantially over the past few years, averaging over $2,000 in monthly profit. Through Empire Flippers, I was able to get a 55x multiple of monthly earnings, which put the valuation of my business just under $95,000. 

I learned a lot along the way selling this business. I first started the process of selling this business on April 27th 2021. I didn't officially list the website for sale until July 6th 2021. I didn't sell the business until August 14th 2021, and I didn't get paid for the sale until December 28th 2021. It's a LONG process, and I messed up quite a bit along the way (which slowed up the process). I talk all about that in today's episode including what to expect when selling your business, the expenses you can expect for broker fees and taxes, and all the behind the scenes in flipping a website.

In today's episode I'm going breakdown why I sold my business, share the lessons I learned, and show you how to sell a website on Empire Flippers using my business as a case study.

Download the "how to sell a website" step-by-step case study (coming soon)

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Jake Lang


Jake Lang is an author, entrepreneur, and founder of over seven online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey starting and growing new businesses.

It’s Jake’s mission to start a new online business every year and share everything behind the scenes on The Entrepreneur Ride Along Podcast and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake’s mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success.

Jake Lang

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