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How to Start a Fantasy Sports Business | Fantasy Football Business Ideas | The Fantasy Sports Business Model 

 May 10, 2022

By  Jake Lang

How to Start a Fantasy Sports Business

Ever wondered how to start a fantasy sports business? In this blog, I will show you how to utilize the fantasy sports business model. This can be your first business.

Fantasy sports are incredibly lucrative, with the industry valued at $22.31 billion in 2021. There is money to be made here. There is a lot of room for you to carve out a niche within a niche here, in any fantasy sport. You just need to find your subset with your fantasy category.

That’s why, in this blog, I’m going to show you how to start a fantasy sports business.

Fantasy Football Business Ideas

Now, it doesn’t need to be fantasy football, this can be any fantasy sport. But, for the purposes of this blog, I will focus on the fantasy football business model. In reality, you could pick anything. Fantasy hockey or fantasy golf might be less competitive and easier to niche than fantasy football. But for sake of example, let’s look at fantasy football.

Hundreds of thousands of people play fantasy football. I’m a fantasy football junky. I follow ten different blogs and five different podcasts. And you better believe I spend money on their premium products telling me who to draft.

It’s a competitive topic. You are competing against ESPN, NFL.com, and Yahoo. 450,000 people per month are searching for the keyword “Fantasy football”. On Long Tail Pro this keyword has a keyword competitiveness score of 64. That is really high. Unless you are creating a website bigger than ESPN, you probably won’t rank for the keyword “Fantasy football”.

This is a good example of how you need to find a niche within a niche. When I look into this niche site idea I find a couple of interesting keywords that have little competition:

  • Fantasy football trade analyzer – 27,100 searches per month with low competition
  • Fantasy football trade calculator – 6,600 searches per month with low competition
  • Fantasy football trade evaluator – 1,900 searches per month with low competition

Now that sounds like a niche within a niche. Trades are big in fantasy football, I am always looking for the best trade opportunities.

How to Make Money in Fantasy Football Business

There are a lot of ways you could generate revenue from this niche. You could create a premium fantasy football trade calculator, you could create a membership site to provide trade advice, you could give 1×1 advice about trades, you could create content about the best trades that you would do each week, you could start a “fantasy trades” podcast and sell ads on your podcast, you could use Patreon to create a premium paid podcast about fantasy trades. There are endless opportunities here and lots of options to generate revenue from this niche.

This is one of my niche site ideas that’s been on my list of niche websites to create. It’s part of the hobby niche, one of my favorite ways to find business idea inspiration. It’s been on my list for the last five years and I just haven’t had the time to build out this niche. Plus, I already spend hours upon hours every day trash-talking my opponents and reading about my fantasy players. I don’t think my wife would stay with me if I dedicated MORE hours to researching fantasy trades.

Someone needs to give this niche serious consideration. There is a big opportunity here.

Make sure to check this niche for all fantasy sports including baseball, basketball, soccer, hockey, golf, even NASCAR is a fantasy sport!

Revenue Generating Ideas

There is an infinite number of ways you can generate revenue in the blog niche. Here are a couple of ideas:

Once again, in this section, I won’t be going too in-depth into revenue-generating ideas. The blog would simply be too long. This blog is just giving you niche site ideas. With a blog niche site, the revenue-generating ideas are endless. If you want a full breakdown of how to generate revenue from your niche site, check out our blog on how to make money online without paying anything (for beginners). This is a full breakdown of all the ways I make money online, and all the possible ways you can generate revenue from your niche site idea.

Ready to Start Your Business?

If you find yourself saying “I want to start a business, but I don’t know what to do,” this is the book for you.

In Step One you will come up with over one hundred and fifty business ideas, you will conduct market research to narrow your list of ideas down to one viable idea, and you will validate the idea so you can hit the ground running and launch your business.

Ready to start your business? Pick up your copy of Step One today, and get started building your business.

Jake Lang


Jake Lang is an author, entrepreneur, and founder of over seven online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey starting and growing new businesses.

It’s Jake’s mission to start a new online business every year and share everything behind the scenes on The Entrepreneur Ride Along Podcast and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake’s mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success.

Jake Lang

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