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Blog Income Report – 2021 Quarter One 

 October 9, 2021

By  Jake Lang

Blog Income Report – 2021 Quarter One

In this blog, I am providing a breakdown of my blog income report, a breakdown of the revenue, expenses, and profit from my niche websites. This income report is for the period of quarter one 2021. For a full list of my income reports, see my blog income report archive here.

Blog Income Report – How To Read This Page

At The Entrepreneur Ride Along, I try to be as open and transparent as possible. That is why I’m sharing my revenue and expenses, the real behind-the-scenes numbers from my websites. These are the websites that I’ve started and scaled. I want to show you real numbers so you know what to expect (and what’s possible) when you launch your online business.

I want you to see what is possible when you start an online business, I want you to see the successes I am having (and the mistakes I am making) so that you can begin making money online. I will publish a new blog income report every quarter (after I pay my quarterly taxes) to show you my results from the previous months.

Below, and in each upcoming blog income report, I will post three tables:

  • Revenue
  • Expenses
  • Income

I will breakdown my real revenue and expenses for each one of my websites. Below these tables, I will give you some insight behind the scene into what I am doing with each blog, what happened during the last quarter, and how I plan to continue scaling.

And if this sparks some ideas for you, or encourages you to go out and start an online business for yourself, I encourage you to start today. If you just need some ideas, go ahead and download my five website ideas (the businesses I would start if I had more time).

Enjoy!

Proof

For proof, and to show I’m not making these numbers up, I will include screenshots at the bottom of this blog from my Stripe account showing revenue generated from each business over the last quarter.

BLOG REVENUE

Blog Income Report - Quarter 1 2021 - Revenue

BLOG EXPENSES

BLOG PROFIT

Blog Income Report - Quarter 1 2021 - Profit
In total, this was a pretty solid quarter. My business generated $19,064 in revenue which resulted in $14,358 in profit. That is a pretty good start to the year for my businesses.

The Entrepreneur Ride Along generated almost no revenue this quarter ($315 total) because I put a pause on coaching and launching new products. I wrapped up a few big product launches at the end of 2020, so I decided to slow down and focus on AssociatePI and Pomsky to begin 2021.

I will discuss the performance of each business, and the expenses I incurred this quarter, in more detail below.

Blog Income Report – Summary

In this section I am going to talk through my expenses, the performance of each of my businesses, and my plans for the next quarter.

Expenses

First, let’s talk through the expenses I incurred in quarter one.

Total revenue of quarter one was $19,064 minus total operating expenses of $4,707 for a profit of $14,358.

My expenses of $4,707 came from the following:

  • Virtual Assistants ($1,480) – I had a team of three virtual assistants working on a variety of tasks throughout quarter one. Most notably, one of my assistants is helping to update my insurance courses with new course content.
  • Google Ads ($449) – I continued running Google ads to my email opt-in at AssociatePI. AssociatePI is the only site I run Google Ads for. It’s profitable for me, I spend around $150 in Google ads per month, capture about 30 new email leads by running these ads, and it results in one or two sales per month (~$750 in revenue). It’s worth continuing the Google ads campaign for now, but next quarter I will look into scaling or discontinuing the campaign.
  • Web Tools and Hosting ($965) – March was an expensive month for me. A couple of annual subscriptions came due for SiteGround hosting, Thrive Themes Web Builder, and WooCommerce Membership Platform.

In the next sections, I will provide a bit more insight into each website’s performance this quarter, and what to expect in the future.

AssociatePI

AssociatePI revenue is still down, following the trend at the end of 2020. In early 2020, I was averaging $6,600 in revenue per month, this quarter I am averaging around $3,900 per quarter. There was a big update to the exams in 2020, I had to update all of my courses to ensure the course content aligns with the exam. I believe this big change has caused slowed shopping, as fewer students are studying for their exams (until all of the exams are updated). I am continuing to monitor the performance of my insurance course sales. I suspect, that once I get these courses updated, I will see an increase in sales. Once my courses are updated, I will double down on marketing with a new SEO campaign and improved website.

See below for a screenshot from Stripe, for proof of monthly revenue. Please note, this screen capture is online course sales only it does not include my affiliate revenue or sales through my partner channels.

Pomsky Owners Association

Revenue for the Pomsky Owners Association surpassed $7,000 in quarter one. That came from a combination of membership sales (see Stripe screenshots below), book sales, and affiliate sales. This website continues to grow and is currently my fastest-growing business. The revenue from Pomsky Owners Association is helping to supplement the slow sales of AssociatePI.

Membership sales hit $1,217 for the month of March. Mostly because I had two new annual members join in March ($400 per annual membership). This helped to bolster my revenue in March.

Additionally, Affiliate sales neared $700+ per month, this is a lagging payment after the holiday months. My Amazon affiliate account is making payments for the big shopping months of November and December, which is why my affiliate sales are so high this month.

The audiobook sales continue to perform well, leveling off around $150+ per month. I expect to continue growing this throughout 2021.

See below for a screenshot from Stripe, for proof of monthly revenue. Please note, this screen capture is membership fees only it does not include my affiliate revenue.

The Entrepreneur Ride Along

As mentioned, I have not invested in coaching or launching any new programs at The Entrepreneur Ride Along this quarter. Primarily because I was investing my time updating courses at AssocaitePI. Now that my course updates are complete, I plan to begin writing a new book that will lead to coaching client sales and online course sales. Stay tuned for more information about the book!

See below for a screenshot from Stripe, for proof of monthly revenue. Please note, this screen capture is coaching fees only it does not include my online course sales or affiliate revenue.

Next Quarter

I will be making a few major changes to my websites over the next quarter including:

  • Beginning website redesign for The Entrepreneur Ride Along (it’s about time)
  • Beginning website redesign for AssociatePI
  • Begin writing my book “Step One
  • Migrating AssociatePI to a new online course platform (Thinkific)

Need Help?

Need help starting your own online business? Want to learn about how I am generating money online, and what strategies I’m applying? Simply contact me. I love meeting new entrepreneurs and I set aside time every week to connect and help entrepreneurs. I want to help you build your business. Simply shoot me an email to start the conversation.

Jake Lang


Jake Lang is an author, entrepreneur, and founder of over seven online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey starting and growing new businesses.

It’s Jake’s mission to start a new online business every year and share everything behind the scenes on The Entrepreneur Ride Along Podcast and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake’s mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success.

Jake Lang

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